Introduction

Hi, I will like to start this blog telling you that I was thinking to do something like this for a long time. But I was not sure about what to talk about. I knew the topic and my passion, but about what? In my mind there was a voice talking to me: there are many fashion blogs around there, how could I stand out?. Finally, thanks to a post-grad school project of branding yourself I was encouraged to do it.

What I want to do in this blog is a part of bi-weekly research projects about how to become luxury shoppers into luxury goods buyer experts. During my work in a high-end / discount fashion retail company in the accessory and women department in the most exclusive areas in downtown Toronto I found that there are many customers that would like to have more information about the different qualities of materials and styles that is the right for them. My goal through this blog is to share some buyer secrets to customers that needs more information in order to take the best decision when they want to buy a luxury good, knowing the different details behind these goods to get their ultimate joy on them.

Finally, a song that doesn't need introduction to understand what I want to talk about... So, everybody is kindly welcome!